Services and approach

All our services are underpinned by the same core principle: starting with people and their needs first.

We run research sessions. We recommend design changes. We get your VR product ready.
We provide a full range of mixed reality design research services to feed into any stage of your product design lifecycle.

Understanding your user’s needs

We help you identify the ultimate goal of your product and where technology fits in. This is critical to creating an experience that works.

We help you define the strategy for your product and understand how virtual and augmented reality can support it. We do this by understanding your target audience and their needs through quantitative and qualitative research, including diary studies, contextual research and user interviews.

Discovering design solutions that work

Threesixty Reality UX Lab

Our mixed reality lab allows us to run research sessions with real users that we recruit. We can work with your team to test and iterate progressively more complete designs in order to find a solution that works best for your users and the objectives you have set for your product.

We can test applications for all the major VR and AR platforms, including Oculus, HTC Vive, Sony Playstation, Samsung Gear VR, Google Daydream, iOS AR Kit and Microsoft Hololens.

Teams and clients can observe user research sessions at our VR research lab live and in comfort.

Contextual Design Research

We also run sessions at user’s homes or workplaces to understand how the product works in real life and how the environment shapes user behaviour and expectations.

Context is more relevant than ever when you think of VR and AR.

Bespoke locations

We have selected a range of venues across London of various sizes and configurations for research that requires a mobile and flexible VR/ AR set up.

If you have a large scale experience or require a specific augmented reality setup, we’ll work with you to achieve the right level of simulation.

1 Alfred Pl, Bloomsbury, WC1E 7EB London, UK