Research and UX design for consumer and enterprise VR / AR

Helping organisations make the most of opportunities presented by immersive tech through user research and rapid prototyping.

Virtual and Augmented Reality present unique opportunities, but they still have human interaction at their core.

Drawing on our experience with user-centred technology implementation, we help define and design solutions that meet your goals of growth, efficiency and customer satisfaction.

We do this by understanding your business, identifying the key use cases and working with you and the end users to define workflows and experiences that can be radically improved by technologies like Augmented Reality.

Identifying opportunities

Identifying meaningful use cases and understanding the needs of target users for your product based on evidence and research insights

Rapid prototyping

Prototyping proof of concepts and specific interactions tha can be validated with real users.

Testing with users

Evaluating the UX of your AR or VR application with real users in our specialised lab

Consumer VR / AR

Customer Experience and Engagement

Enterprise AR



Innovation for VR and AR


Opportunities and challenges of VR / AR
Look Inside

Threesixty XR Lab

More details

Interaction design patterns

Augmented Reality patterns

Interactive hotspots: halo hoops

User goals The user needs to know if something in their visual field is interactive or has hidden information Interaction There are many ways to…
Augmented Reality patterns

AR movable menu panel

User goals This is the AR version of the VR¬†movable menu panel, so it follows the same principles in terms of purpose and design: Be…
Augmented Reality patterns

Attention directors

User goal or problem this is trying to solve Re-direct the user's attention to where it is needed Interaction One design challenge we face with…

How can immersive tech help your business?