Research and UX design for consumer and enterprise VR / AR

Helping organisations make the most of opportunities presented by immersive tech through user research and rapid prototyping.

Virtual and Augmented Reality present unique opportunities, but they still have human interaction at their core.

Drawing on our experience with user-centred technology implementation, we help define and design solutions that meet your goals of growth, efficiency and customer satisfaction.

We do this by understanding your business, identifying the key use cases and working with you and the end users to define workflows and experiences that can be radically improved by technologies like Augmented Reality.

Identifying opportunities

Identifying meaningful use cases and understanding the needs of target users for your product based on evidence and research insights

Rapid prototyping

Prototyping proof of concepts and specific interactions tha can be validated with real users.

Immersive lab

Evaluating the UX of your AR or VR application with real users in our specialised lab

VR and AR present unique opportunities, but they still have human interaction at their core.

Pietro DesiatoThreesixty Reality

Consumer VR / AR

Customer Experience and Engagement

Enterprise AR



Innovation for VR and AR


Opportunities and challenges of VR / AR

Enterprise AR

We ensure the execution of your AR solution is optimised for the context and users

Enquire about Enterprise AR

Measurable use cases

Outcomes that can be tracked, measured and compared against your current established processes.

User-centred methods

We employ a proven toolset of user centred design methodologies to understand work practices and ensure new technology supports workers in completing tasks more effectively.

Usability diagnostics

We can evaluate any existing design or implementation of AR technology in your workplace in terms of usability.

Network of partners

Are you an AR hardware manufacturer or solutions provider. Get in touch to join our growing network of partners.

Look Inside

Threesixty XR Lab

More details

Interaction design patterns

Augmented Reality patterns

Surface scanner

This guide explains how to help user define a playable area for an AR application. Why surface scanning For AR to work, applications need to:…
Augmented Reality patterns

Targeting with gaze

User goal or problem this is trying to solve Indicating item of interest where there is no handheld pointer device Highlighting an item from the…
Augmented Reality patterns

Targeting with ray casting

User goal / Problem this is trying to solve Point at an object or option in the menu that the user would like to select…

How can immersive tech help your business?